Proximity market is quietly creeping under the skin of the average consumer, probably without them consciously realising it. Tho we’re not quite at the minority report style retinal recognition stage, the tech is improving all the time. Futurlink are based here in barca and reckon it’s their top notch back end service and adaptability that sets them apart. They’re doing some interesting stuff with touch screen pods, offering a variety of pull content, from music to sports news etc. I suppose i’m still sceptical as to how much of a take up there will be for this sort of not in your face but in your phone marketing. Time will tell but in the meantime i’m guarding my retinas.